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Kate Middleton: Let's Count How Many Times the Media Wrote About Kate's Wardrobe in a Week

Writer's picture: TTEA Front DeskTTEA Front Desk


I remember being a 6th grader in middle school, riding the school bus every morning and anxiously reading Apple News for the latest on Duchess Kate's style. But after starting TTEA, I started realizing that no one is ever writing about what William is wearing. Frankly, the media doesn't care. They just care about Kate.


Which is another example of gender roles playing through the years. The media writes about what the woman is wearing, because society dictates that that's where a woman's value is. Guess who started society? Who wrote the rules? Well, that's men. Think Hugh Hefner, and Playboy. Think Victoria's Secret, Lex Wexner, and the Angels campaign.


And these writers who are monitoring what Kate wears...well, they're only allowing the problem to continue. Again, the problem isn't writing about the latest clothing trends and how Kate's wearing them...the problem is that the coverage is not equal across genders.


So, I ran a little experiment. In one week, I tried to find as many articles as I could about what Duchess - now Princess of Wales - Kate was wearing. I started this recording on November 30th, 2022 and ended on December 6th, 2022.


I think you'll be surprised:

So, now realizing this - I picked the week Kate and William traveled to Boston. But, given how the royals are known for their public engagements...I don't think this week was all that different from most of Kate's weeks. And I recorded 10 articles written about her in one week! To be real, the number of articles kept going...but they were about the same topic - the Boston tour - so eventually I figured I'd call it quits once I found the gem of Kate's Closet...a website dedicated to documenting Kate's outfits for the entire year.


Kate's outfits are documented. But, when I Googled Prince William's outfits, I got outfits Princess Diana had dressed him in, or his best looks alongside Kate.


This is reinforcing gender roles from the 1900s and beyond. Which reinforces the idea that a woman's value comes from her physical appearance, which is just utterly false. Fashion doesn't give you value, but society sure makes it seem like it.

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